9/9/2023 0 Comments Pre flight checklistGood luck with your project! Send your questions to and we’d be happy to answer them. Disciplined communications means more clarity for your audience.Ĭlick here to download a document of these steps to fill out before you get started. Make sure everything you’re saying and showing ladders up directly to the top -level brand promise. The proliferation of discordant messaging, logos, and visual identity elements inhibits good communication outcomes. How does the project support the overall brand tone, manner, and visual identity? One good tool is a quarterly editorial calendar of timely promotional messaging.ġ0. Establish a plan for continued staffing and resourcing throughout the project lifecycle, including consistent promotions. How will you resource and promote the program after launch, over time?įinishing the project is just the beginning. Establish key performance indicators (things to measure that provide insight, like social engagement), then measure progress toward the goals.ĩ. You can’t improve what you don’t measure. What measurements would be used to gauge success? If you do not know an exact timeline, develop a rough estimate.Ĩ. Propose a start and end date, and benchmark dates in between for stakeholder sharing as well as production milestones. What timing is involved? Is there a hard deadline? Is there enough time to achieve all of your goals? What specific, tactical things are you going to do to achieve the goals?ħ. What objectives will help you reach those goals? Avoid a comprehensive list and narrow down the focus on 2-3 main goals.Ħ. What are the established goals and/or outcomes for the project?ĭitto. What are the key points that absolutely must be conveyed in the communication?Īvoid a comprehensive list and narrow down the focus on 3-4 key messages.ĥ. What does your primary audience want to accomplish and what’s in the way? How does your message remove those barriers? Do you know this empirically or anecdotally? Ideally, you should be able to reveal something about an audience problem that they themselves have not thought of before.Ĥ. What problem are you solving for those audiences? How do you know? This should contain summaries describing a typical target audience member, including what type of person they are, what their preferences are, and what they are intending to do when they experience your project.ģ. Who is your primary audience and secondary audience? What is their intent? Include value proposition, feature/benefit languageĢ. Fit to fly the aircraft and in satisfactory physical and mental state. Current to fly under rules for club or group. 90 day rule completed (if carrying passengers). Medical certificate or declaration valid and carried. What is your existing messaging or positioning? Licence and rating are appropriate, valid and carried. Answer these questions before starting any strategic communications project:ġ.
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