![]() Paula Scher was their top choice, as a highly influential graphic designer well known for her creative work for companies including Citibank, Tiffany’s, Microsoft, Adobe, Coca-Cola and the Walt Disney Company, just to name a few - plus venerable institutions such as the Museum of Modern Art, the Sundance Institute, the Metropolitan Opera and the New York Philharmonic. Redesigning an iconic brand for the next generationĪs the company planned to revitalize the brand, they sought one of the best designers in the country to help reimagine the logo for a modern audience. “And the longevity of this clear, clean, evocative image speaks to the power and passion behind Rand’s vision.” “The enduring legacy of this logo design is undeniable,” said Director of Brand Experience at Westinghouse Electric Corporation Kevin Drain. Not only is the design eye-catching and memorable, but it suggests the idea of electronic circuits connecting, representing the company’s foundation and continuing product line. The famous brand logo designed by Paul Rand is made from the letter “w” with three circles atop each peak and a bold line underneath. Today, the Westinghouse logo can be found on products ranging from nuclear power plants and large industrial motors to televisions, light bulbs, generators and more. George Westinghouse founded Westinghouse Electric in 1886, and through a partnership with Nikola Tesla and the development of the AC power system, defeated Thomas Edison’s DC power in the “war of the currents.” For the next century Westinghouse Electric achieved fascinating firsts in electrical innovation, including the first long-distance transmission of high-voltage AC power, the first commercial radio broadcast and the camera that captured the first steps on the moon during the Apollo 11 mission. Rand’s familiar logo is now undergoing a facelift thanks to acclaimed contemporary designer Paula Scher, who has reimagined the famous logo with a colorful approach that’s appealing to today’s consumers, while still paying homage to its original creator.īrief history of an iconic American brand ![]() Throughout his illustrious career, Rand created numerous well-known logos for companies like IBM, UPS, ABC and NeXT. This is common for long-lived brands spanning decades - or over a century - and even more so for well-designed, memorable logos that represent the company in a visually meaningful way.įor example, when you hear the name “Westinghouse,” you probably imagine the distinctive brand logo designed by renowned graphic designer and art director Paul Rand (1914-1996) back in 1959. ![]() (BPT) – When you think of the most important, influential companies in America, the first image that may pop into your head is their logo. ![]()
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